W00T! Granola approached me for a holistic creative package consisting of a rework of their branding, creation of a e-commerce website where individuals could purchase their granola, as well as photography for their product. They wanted to retain as much of the DIY, friendly, homemade aesthetic of their existing branding while being able to move forward with a cohesive set of designed elements for use in future products and advertisements. Additionally, they wanted to preserve the playful ingredient illustrations that existed in the established brand aesthetic.
Working together we settled a a clean, contemporary website design that could really showcase the granola as well as illustrate the quality of the nutritious raw ingredients that go into every bag. The website was deployed on WordPress for ease of updating on the client’s end and WooCommerce was integrated to facilitate all of their e-commerce needs. Lastly, the photography component of the project consisted of studio shots of the bagged granola, photos of each individual ingredient, and photos of granola in bowls.
Visit W00T! Granola.